<aside> 🗣 Campaign Details

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• Duration of the Campaign - 3 Months
• Brand Personality - Empathetic, Knowledgeable, Inspirational, Trustworthy, Innovative.
• The Tone of Voice of the Brand - Inspirational, Humour, Simple, and Friendly.
• Customer Persona

<aside> 🗣 Campaign Idea - The campaign idea revolves around individuals actively seeking weight loss solutions and staying fit in their busy lifestyles. HealthifyMe provides flexibility and personalized support in their journey by integrating interactive challenges and outdoor fitness options.

• Tag Line - Healthify Anytime, Anywhere
• Campaign Hashtag - #HealthifyMe #AnywhereFitness #AnytimeAnywhere </aside>

<aside> 🗣 Mediums Chosen

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• Medium 1 - Static Ads
• Medium 2 - Push Notifications
• Medium 3 - Billboard
• Medium 4 - Print

Media Plan

<aside> 🗣 https://docs.google.com/spreadsheets/d/1EKvEuvFYRLiMU7G9q_8K4Upkc5gsG4LDBHx-7gqfPEM/edit?usp=sharing

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Content Calendar

<aside> 🗣 https://docs.google.com/spreadsheets/d/1wy5PylNQINHD7dE3KRFY36JD21PYj-a1_B0epAPvALU/edit#gid=2143401329

</aside>